Greetings, all! After a long break from writing here – and much planning/ plotting behind the scenes – I’m excited to announce a new initiative I’m taking on that lets me combine my love for writing with my love for traveling.
Wait for it…
Earlier this month, I launched my travel blog, The Wanderlost Way, which so accurately describes how I travel and experience the world. Half wandering, mostly lost.
Content-wise, The Wanderlost Way will include city guides (with a Wanderlost touch!), travel tips and inspiration, a puppy travel section titled “Wander Woof” and a section devoted to my love of craft beer, “Wander Brew.”
Wait, did I mention puppies?
Oh, yeah I guess I did.
I’ll be putting all of my blogging efforts from here on out toward The Wanderlost Way, so if you’d like to keep up with my travels and outlandish adventures, make sure to subscribe to my blog and follow The Wanderlost Way on:
Thank you so much for following along here, and I can’t wait to continue the fun with a global, Wanderlost twist!
Moving has a lot of perks: excitement about a new city, jitters about a new job, and creativity (read: spending gobs of money) on decorating a new apartment.
But moving also means canceling your cable and Internet, ending – and starting new – utilities, frantically searching for apartments, and, once you’ve found that apartment, lugging boxes from dusk to dawn.
That sounds like a bad dream. (And I’m living proof that it is.)
From a marketer’s standpoint, though, it’s more than a bad dream: The poor customer service associated with moving, whether intentional or not, is a nightmare.
So today, I present a six-step checklist to help you turn off customers and market like it’s 1999. (Side note: sarcasm and I hang out on the reg.)
1. Having a website is important; the usability of that site is not.
After Mobilegeddon, website usability – particularly on mobile – is more important than ever before. But apparently this isn’t accepted across all industries, or within all companies.
During our stressful online apartment hunting (really your only option when searching 10 hours away), we came across a website with beautiful apartments. Considering my boyfriend and I are both pretty particular about living situations (i.e., no rats), we wanted to actually see – not just read about – the units before moving forward.
Now, this site had an entire gallery of photos, so we were in luck. Until we clicked to view it.
Click ANGRY POUND click.
Nothing but the misleading call to action of “Please view our gallery!”
After abusing the left side of my laptop mouse for a good 20 minutes, we clicked away from that site, never to return again.
So, if you want to kill any chances of customers purchasing your products, make sure your website is as user-unfriendly as possible.
2. If the customer calls with a problem, provide 20 minutes of slow jazz before you answer.
Moving is the perfect time to buy a new mattress. You’re getting rid of a ton of stuff anyway, so why not throw an old mattress on top of it?
Or, per the city’s strict moving regulations, on the side of the curb on a specific day once you’ve called the city and made an appointment for its pickup. Apparently mattresses are only slightly less dangerous than explosives.
To schedule mattress pickup, I had to call the city and talk to a representative. Painless enough, I thought.
But I didn’t realize I’d be attending a smooth jazz concert.
The wait time to actually talk to a person was 20 minutes at best. So I got to listen to jazz – with some city advertising mixed in – for nearly half an hour. And considering they “forgot” to pickup my mattress on the scheduled day, I was lucky enough to call back for an encore before, again, talking to a rep to reschedule.
My takeaway? If your company’s phone wait times are longer than five minutes, look into either more employees or automated online options.
But, if you’re looking to keep customers away, then you jazz on, because that’s exactly what the busy customer wants.
3. Make sure the customer knows it’s their mistake – not yours. (Silly customer!)
To me, utilities are the kind of thing you set once, select autopay, and forget about. But what’s silent can often be deadly. (And I’m not talking about, well, you know.)
Once I easily transferred my old utilities back to my landlord, I figured setting up utilities at my new apartment would be a breeze. Wrong again.
When I talked with the customer service rep, he asked for my name, like any normal rep would do.
“Stephanie Vermillion,” I said confidently.
Then we got to the point where he asked for my email address.
“Vermillion.steph… Last name dot first name at Gmail,” I told him.
“What?!” he exclaimed. “You told me your first name was Vermillion, last name Stephanie!” (Umm, you serious, Clark?)
Apparently he asked me for my last name first, and my first name second. And he was beyond mad that, because of me, he had to reenter my information.
I won’t go into the fact that later in the conversation he again, blamed me, for not telling him it was at gmail DOT com (not just at Gmail, nothing else). Le sigh.
Long story short: If you want to induce the worst experience possible for your customer, blame them for making a mistake. If you want to make sure they tell everyone how much they hate your company, blame them twice.
4. Use your preferred communication method, not the customer’s.
Most full-time employees work at their desks with limited time to take personal calls between 8 a.m. and 6 p.m. But most moving companies require prospects to submit phone numbers for a quote so they can, conveniently, call between their working hours of 8 a.m. to 6 p.m.
See the conundrum?
The simple fix would, of course, be to let the prospect choose the method of communication that works best (read: please, can we do this by email?). But as we discovered, that’s asking too much.
5. Never give information away for free, especially if it could drive sales.
As I mentioned in number four, moving companies require a phone number before providing a quote. Now, as someone who is new to moving, I simply wanted to know if hiring a moving company was in my price range.
I wasn’t at the point of determining which company or actually talking to – and being pressured by – a sales rep.
If the company wanted to turn prospects into customers, they’d follow Marcus Sheridan’s advice and answer the customer’s question “How much do moving companies cost” without seeking anything in return.
Marcus’ pool company made a killing off of one simple blog post that answered the question, “How much does a fiberglass pool cost?” Moving companies could do this, too.
But, yes. Answering a customer’s question is a bit too helpful. If you want to really annoy your customer, or keep them away from the get-go, don’t freely give away answers that inform purchasing decisions.
6. The less multimedia, the better.
When making a major life decision, perhaps a new apartment, people want to read, watch and look at as many details as possible. That’s why multimedia is integral to turning prospects into customers.
So why do some realtors list apartment units with just one or two blurry pictures?
Because they want to turn off those customers, of course.
Now, if they did want to intrigue apartment rental prospects to the point of purchase, they could provide a video tour of the unit, accompanied by a photo gallery (that actually works when clicked) of each room, a floor plan and information about appliances, pets, etc.
It’s a sure way to further prospects down the sales funnel.
But, as my six-step process shows, who needs a sales funnel in a world where turning customers off is the key to success?
This post originally appeared on Stephanie Vermillion’s blog, PR State of Mind.
“I have the perfect idea to help us build awareness, drive sales and grow the company in less than one month.”
“Oh yeah? How’s that?”
“It’s simple: a viral video.”
Ahh, the viral video. The “simple” and quick fix for every business problem. (Side note: I’m a fan of sarcasm.)
But here’s the thing:
A viral video, campaign, message, infographic, etc., is not quick. It’s not a given. And it’s not always (read: rarely) the one-stop fix for every business problem.
But did you know you can influence how viral your message is?
In his book, Berger highlights scientific research that can actually tell you:
- What makes content go viral,
- How to influence actions, and
- How to make your message stick.
It’s definitely worth a full read (make sure you stock up on highlighters ahead of time), but here are the three primary takeaways I’ll bring with me to every brainstorm, client meeting and project moving forward.
Use triggers to make your brand memorable.
To help people remember your brand, pair it with a common (yet unique) trigger. Berger uses pop music as an example.
Rebecca Black’s “Friday” song was genius, not because the passionate, deep lyrics or incredible, soul-awakening vocals. No, “Friday” was a major hit with more longevity than most pop songs because it paired with, well, Friday.
Nothing gets people more excited than the idea of kicking back and enjoying the weekend. And, as you could expect, that excitement usually falls on a Friday, which is when most people search for and share Black’s song “Friday.”
The day of the week is a trigger for her song, and therefore reminds people it’s out there and entices them to share it.
Takeaway: Find something your brand can naturally pair with, particularly an everyday or every-week occurrence, and incorporate that into your marketing strategy.
For example, Dove could include “You’re beautiful” wall decal quotes in its product packages for women to place on their mirrors as a reminder when they get ready for work in the morning or a night out on the town. That daily time in front of the mirror is the trigger for remembering Dove’s “You’re beautiful” message (and, ultimately the Dove brand) every day.
Highlight what people should do to influence action.
We’ve all seen those PSAs telling you not to do this, or avoid doing that, in response to negative social trends.
But, according to Berger, this could actually make more people want to do that negative action.
People want to fit in and feel cool, which usually comes from following the norm and doing what everyone else is doing.
So, instead of telling people not to do something that’s popular, he suggests you debunk just how popular that trend is.
He shares another example, this time centering on alcohol.
Binge drinking on college campuses seems like a major issue, and in many cases it is. And, the fact that it’s so common is actually the reason a lot of students start drinking in the first place.
But, one faculty member discovered that far fewer students actually binge drink than expected; it just appears that more do because it’s talked about more than casual drinking.
To influence change, this woman started a campaign focusing on how few students actually binge drink, and shared that the social norm is really one or two drinks.
The result? Positive. Students want to be like other students, and once they realized most of their peers weren’t throwing up or making awful decisions from drinking every night, they realized they didn’t have to, either.
Takeaway: Don’t highlight the negative action you want people to avoid; share how many people are taking your desired action.
For example, if you want people to quit smoking, give out free T-shirts that say “Smoking is NOT sexy,” and collaborate with publicists to get those in the hands of the right, influential celebrities as well. (Note: This is by no means a new tactic, but it’s a good reminder.)
Make your message useful.
People inherently like to help others. It’s a great quality for humanity as a whole, and it can be particularly useful for marketers.
If you give consumers information that helps them increase efficiency or save money, they’ll want to share it with others. Think about the original video on how to shuck corn in the microwave (highlighted in Berger’s book). It went viral and got picked up widely because it’s just plain helpful.
Or, even personally, I’ve spread the word far and wide about Warby Parker glasses because they’re so much less expensive than regular frames, but they still have great quality. They’re money savers, and therefore, they’re contagious.
Takeaway: Incorporate unique, helpful information that relates to your brand into your content marketing strategies. Now, this can’t be something you Google then share, because it has to be groundbreaking (like the corn-in-microwave video). If you sell shampoo, is there a “perfect” way to wash your hair so it feels as perfect as it does after a salon visit? Video that – ASAP!
This may – and probably should – require talking with the engineers and innovators at your company, because they may have little-known tricks you (and your readers) have never heard of.
Now, this is only the start to my learnings from Berger’s “Contagious,” and as I’ve said, it’s definitely worth a read.
But, if you can’t get to it immediately, follow incorporate these tips into your strategies to help your messages spread, influence action and drive those important business results.
This post first appeared on Stephanie Vermillion’s blog, PR State of Mind.
What’s persuasive, engaging, digitally savvy and highly followed, with the ability to further your business goals and help you reach new audiences?
It’s the right influencer.
- Is it number of followers? It could be, but only if those followers are engaged.
- Is it number of site visits? Well, maybe, if those visitors stay on the site and actually read the content.
What it comes down to is finding the right, niche influencer, and understanding how that influencer’s audience interacts with her content.
If the audience is engaged, and reads, comments and buys based on her recommendations, you have yourself a winner. But, if her posts rarely stimulate action among the audience, it’s time to move on.
That’s why, in my mind, the secret to influencer relations success is … wait for it …
Plain, old-fashioned research.
If your client pays for an influencer relations program, it’s your responsibility to vet each influencer. Without research, you’re taking a shot in the dark, which means the uber-awkward “Why did this campaign fail?” question falls on you.
So, let’s leave all things uber-awkward to Napoleon Dynamite, and start our influencer research.
Understand the influencer’s beat.
Like reporters, most influencers cover a specific beat. And, if you can find the influencer that covers your client’s beat and aligns with your client’s viewpoints, you’re off to a good start.
OK, OK. I hear you grumbling “DUH” out there. But sadly, marketers miss this step. A lot.
As a regular Spin Sucks reader, I would be turned off by something completely unrelated like Tax Day. In fact, if I’m looking for social media tips and, instead, find “filing taxes 101,” it could actually lower my trust in Spin Sucks all together.
Gini knows what her readers want, and that’s why we keep coming back.
And, the influencer you want to work with knows what her readers want, too.
Read her content and uncover how she responds to and engages with commenters. This will reveal her viewpoints and unique stance within this niche, letting you:
- Determine if she’s a good fit, and
- Personalize your pitch to show why your client is a good fit if you do choose to reach out.
Study audience engagement.
Take a look at the influencer’s social media accounts, studying:
- How does the influencer’s audience interact with her content?
- Are they retweeting, sharing and commenting positively?
- Have they mentioned trying the product or service in comments?
Then head over to her website, analyzing:
- Do readers stay on the site instead of bouncing?
- Do readers spend a decent amount of time on her site?
- Do her posts and reviews have a high share rate?
Note: The Alexa Chrome extension is a must-have for this website research. It shows this data, plus more, for any website. (Example of Alexa analyzing my site on the right.)
If you find the influencer’s readers are engaged, and take the time to read, share, comment and, ultimately, buy based on her opinions, then you have yourself a good candidate. If not, move on.
Look at current campaigns.
To predict how this influencer will work with your client, look at how she’s currently interacting with brands. Sure, she may have 50,000 followers, but as I’ve said before, this isn’t enough. The relationship needs to be beneficial to your client.
So, while you’re looking through her social media and blog posts, ask yourself:
- Are her brand messages authentic, or does it look like she’s copying and pasting what companies provide her? The more authentic, the better.
- Is she properly disclosing a financial relationship, either for receiving free product or getting paid via partnership? If not, you may have an FTC issue in the future.
- How does her audience respond to her sponsor posts? If they’re not receptive, and call her out for being too commercial, you may have a problem resonating.
You want an influencer who incorporates your brand into her strategy. If she’s just one-off posting a press release every now and again calling it a “partnership,” your chances for success are slim.
To take it one step further, Karr suggests requesting a chat with one of the influencer’s current sponsors so you can learn how she’s helping them reach business goals.
As you well know, I love my PR tools. But unfortunately, to find the best influencers, you need to do the research yourself. So, if you’re ready to launch an influencer relations campaign that wows, go grab a coffee and do your research now!
This post originally appeared on Stephanie Vermillion’s blog, PR State of Mind.
Does anything beat flipping casually through the Sunday paper, only to see a positive client story you’ve spent three months coordinating finally published?
Now, before you balk at this statement, thinking “oh, you silly millennial,” hear me out.
Print placements are valuable.
They help you reach an entirely separate group of readers.
They provide executives with a tangible PR success that can be passed around board meetings.
And, in many cases, there’s still a large print circulation for most outlets.
But to really prove PR value, think beyond the one-and-done placement approach. Instead of just being known for securing big placements, be the PR pro known for securing placements that continuously reach target audiences while simultaneously furthering clients’ digital marketing goals.
And that’s where online placements come into play.
Online placements improve SEO.
When your clients have quality backlinks to their websites from trusted, high-traffic sites, they have a better chance of ranking on the first page of Google for important keywords.
In most cases, SEO firms work on developing backlinks for companies. But there’s one integral piece missing from many SEO professionals’ backlink strategies: effective media relations.
Pitching and placing stories, like we do every day, is the best way to get high-quality, “safe” links from major publications. No black-hat link buying necessary here.
Securing backlinks via media relations follows the traditional PR mindset (pitch the right story to the right journalist).
But, in this case, you’ll want to focus on stories related to keywords that are important for your brand.
For example, pretend you’re a running company and your unique selling proposition is shoes that prevent injury. You’ll want people searching on Google for running injury solutions to find your company because they’re prime prospects.
You’d want to rank for something along the lines of “running shoes to prevent injury.” But, to rank for that, you’d need a mix of on-site content, social media posts and media placements surrounding this topic.
That’s when a strategic online placement in Runner’s World, highlighting you as the expert on how to find the right shoes to prevent injury, will be a great SEO tool. It has you on a high-authority site linked with an article related to your specific keywords.
Digital stories are more easily shared.
Media stories provide valuable third-party credibility for clients’ products. Couple that with readers sharing the story on social media, and your possibility for influence grows drastically.
Harris Interactive found that seven in 10 millennials are influenced by their friends’ social media posts.
And it extends well beyond millennials:
- 38 million 13 to 18 year olds say social media influences their purchasing decisions, according to Knowledge Networks, and
- 80 percent of consumers will try new things based on friends’ suggestions, reports Market Force.
So, back to our running example (Boston Marathon fever, anyone?), when a reader shares an article about your shoes as the solution to running injuries, there’s a good chance his running friends will be enticed to learn more or buy those magical shoes, too.
And the benefits extend beyond sales. Social shares help the journalist, too.
Since journalists are now evaluated on virality of stories (in addition to content quality), the more your client’s story is shared, the better you’ll make the journalist look. How’s that for relationship building?
As PR pros, we’re continuously fighting for a (well-deserved) seat at the table. But to get there, we have to go beyond one hit wonders and demonstrate why PR is part of the business equation. We:
- Grow awareness.
- Increase search results.
- Engage with important constituents.
- Build a positive, long-lasting digital footprint.
- Further business objectives.
So, those online placements – while often downplayed as, “well it was only online” – can actually help us check off quite a few of these boxes.
And, if you do find yourself in one of those gleeful “it ran online and in print!” situations, then congratulations! You, my friend, have a PR win-win.
This post originally appeared on Stephanie Vermillion’s blog, PR State of Mind.
In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938. (A world without Grandma’s cookies … dare I say, “I can’t even” …?)
As you well know, today’s live-stream-everything world sure has changed. But one thing does remain the same:
How to treat people.
In “How to Win Friends and Influence People,” published in 1936, Dale Carnegie shares tried-and-true lessons from his years of extremely successful leadership. But these lessons aren’t focused on stealing power or schmoozing prospects.
No, Carnegie found that to become more powerful and win at business, you have to treat people with – wait for it – kindness. Here’s how.
How to handle people: Think beyond yourself.
It’s easy to experience life from your point of view, perceiving situations and conflicts from your perspective alone. It’s what the majority of people do, and, as Carnegie notes, it’s the reason differing opinions can result in controversy.
Think about this: In Al Capone’s mind, his crimes were justified. Breaking the law was his way of making a living, and he had (again, in his mind) a justified reason to do so.
Now, you (hopefully) don’t deal with the likes of Al Capone, but Carnegie’s insights remain valuable in less drastic situations.
If you and a colleague disagree on, say, excessive workplace talking, don’t automatically go on the defensive. Step into his shoes. Think about the issue from his perspective before pointing fingers. Maybe that’s the culture he’s used to in an old office. Or, perhaps he talks frequently because he’s extremely excited about the work he’s doing.
You don’t want to mute that enthusiasm. Now that you’ve discovered the impetus behind his actions, you can work more empathetically toward a solution.
You’ll find this makes you much more agreeable and pleasant, and an overall better leader.
How to make people like you: Be engaged and interested.
You know those people at networking events who only talk about themselves? Or the ones you can tell aren’t actually listening to what you say? Yeah. They’re not fun to talk to, and you probably don’t like them all that much.
To be likeable, Carnegie shares some earth-shattering recommendations:
- Be genuinely interested in other people,
- Remember others’ names,
- Encourage others to talk about themselves, and
- Listen intently.
OK, OK. So they’re not earth shattering. But these commonly suggested ways to treat people are often forgotten when it comes to business.
So whether it’s a networking event, staff meeting or even lunch with a new colleague, make sure to follow the golden rule and treat others as you want to be treated. Or, more plainly put, don’t be that guy at networking events.
How to be a leader: Empower and encourage.
We’ve all had that boss. The one who thinks calling you out immediately – sometimes loudly – for a mistake is the best way to right your wrong.
Remember how you felt after that scolding? I do, and it wasn’t good. In fact, the nerves I experienced caused slight nausea. And, if you’re like me, after that scolding you felt timid about taking a risk or making a future mistake. But that kind of trepidation is extremely detrimental to your team.
When your colleagues hold back their big ideas or avoid trusting their instincts, your clients – and you – will surely suffer.
Instead of harshly scolding, follow Carnegie’s advice and:
- Start any criticism or critique with a compliment about the person’s work strengths. Example: You’re doing a really great job at turning assignments in on time, but…
- Share your shortcomings to avoid making the person feel inferior or belittled. Example: I remember my first time doing X, I worked too quickly and sent my email to the wrong person…
- Praise improvements as they happen, instead of critiquing then forgetting. These ongoing, well-deserved compliments will help the person gain confidence and further improve.
Also, when you’re leading the team day in, day out, let those below you make decisions (Click to Tweet!). If they come to you with a work or career question, ask them what they’d do first to stimulate their thinking.
This will help them grow, build confidence and become future account leaders.
While many things have changed in the past 80-some years, the way you treat people hasn’t. And, even in 10 years when we’re live streaming our space travels on Meerkat 26.0, Carnegie’s fundamental leadership traits will continue to ring true.
This post originally appeared on Stephanie Vermillion’s blog, PR State of Mind.
I have a confession: I’m a bookmark-aholic.
I’m one of the thousands (note: completely unscientific research) suffering from FOMO on every “tools,” “tricks” and “tips” post, which leads to me starring then filing the content into one of my 123 folders.
Yes, you read that right. 123 folders. Jeesh.
But here’s the good news. When it comes to compiling PR tools for posts or agency seminars, that obsessive bookmarking pays off.
In an upcoming agency seminar, we’re featuring tools all PR pros should have on their radar. And a lot of these resources came straight from – you guessed it – my crazy Chrome filing system.
There are dozens upon dozens of them. So, for the next couple of weeks, I’ll be sharing the tools I use (along with takeaway tips for you) surrounding media relations, social media and, today’s topic:
1. Google AdWords Keyword Planner
Keyword Planner helps you refine your blog topics based on search traffic. You enter the key phrase you’d like to write about, and it shares traffic for that term, plus other variations that may be more popular.
A few things to keep in mind with Keyword Planner:
- Don’t choose a keyword based solely on traffic. Typically those high-traffic keywords are tough to rank for, and your topic should matter to your audience first and foremost. Use Keyword Planner as a backstop, not your sole editorial planning tool.
- The “competition” in Keyword Planner isn’t actually competition for how you’ll rank in search engines. It’s competition for certain Google AdWords, which is entirely separate. To evaluate organic search engine competition, you need to evaluate domain authority, which is why you should start using …
When I discovered MozBar, my first question was: “Where have you been all my life?” It’s a Chrome extension that lets you analyze a certain site’s domain and page authorities, on-page SEO elements, social shares and more. It analyzes your website to ensure you’ve covered all the SEO bases in terms of meta description, alt text, etc.
Now, for evaluating search engine competition, head over to Google, turn MozBar on and type in the keyword you’d like to rank for. It will display domain authority for sites ranking for your chosen keyword. (You can find your domain authority for comparison’s sake by turning MozBar on while you’re on your site.)
If you have a domain authority of, say, 30, but those ranking for your keyword have domain authorities in the 60s (see visual, DA = domain authority), you’ll have trouble getting on the first few pages of Google. If that’s the case, think of long-tail variations of that keyword that have less traffic (but also less competition) so you have a good shot at a high rank.
If you’re having trouble coming up with new, fresh blog topics, Ubersuggest will be your BFF. Enter a keyword, and Ubersuggest shares an A-Z list of all the words Google searchers have added onto the end of that phrase, which can help guide your direction for the post.
For example, if I type in “basketball,” Ubersuggest tells me that people searched “basketball shoes,” “basketball positions,” “basketball rules,” etc., etc.
And, if you click on the plus sign for a certain term (say “basketball hoop”), Ubersuggest lists out additional long-tail keywords people are looking for. How’s that for efficient blog-topic generation?
While I’m not a big StumbleUpon user myself, I do still see its value for content amplification. I have a StumbleUpon extension on Chrome, and after I’ve published a blog post, I upload it to the platform (without ever leaving my site). I do this with the Pinterest Chrome extension, too.
5. Hemingway App
This one is a godsend. For a final set of eyes before publishing, copy and paste your post into the Hemingway App. It analyzes your content to tell you:
- Which sentences are hard to read,
- Which sentences are very hard to read,
- When you have too many adverbs,
- When words or phrases can be simpler, and
- When you’re using passive voice.
Since content written at an eighth-grade reading level attracts more visitors, the Hemingway App (and its suggestions) should be integral to your writing.
It’s easy to interact with the readers who comment directly on your site, or tag you in their social shares, but what about those flying under the radar? Topsy compiles a list of everyone who shares your content – whether they tagged you or not.
It’s a true goldmine for building relationships with new readers. I check whenever I can to see which tweeters I need to thank for sharing my posts.
It takes hours to create quality content, so I’m all about repurposing. Every so often, I turn one of my blog posts into a SlideShare presentation (usually the list posts work best). Once uploaded, you can embed the SlideShare deck on LinkedIn, WordPress and other sites to further engage followers.
Also, SlideShare presentations appear in search results, so it’s yet another way to ensure your hard work is visible.
Is this list of blogging resource complete? Of course not. Even my crazy bookmarking can’t keep up with every industry tool. But, if you add these resources to your PR toolkit, you’ll be well on your way to a successful career in blogging.
This post originally appeared on Stephanie Vermillion’s blog, PR State of Mind.