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April 6, 2015 / Stephanie Vermillion

Six must-have tools for social media

You can create the best blog post of all time with all the SEO boxes checked, but if you don’t complement that work with social media, you’re missing out. Majorly.

Six must-have tools for social mediaNow, don’t get me wrong. I’m all about creating that content masterpiece, and I do think that should be a central focus.

But think back to why you wrote that post in the first place.

Were you writing a personal entry for your eyes only? I’d wager to bet no.

You’re writing for your target audience, and, first and foremost, you need that audience to know your content exists.

That’s where social media comes into play. It’s the link that connects your great content with your desired readers. But, with our cluttered online world, a simple Facebook post or LinkedIn status update won’t cut it. You need social media that stands out (Click to tweet!).

That’s why today, as I continue my “top tools” series, I’ll highlight my must-have free tools for unique, eye-catching, click-through-driving social media.

1. Facebook Tool: Power Editor

Instead of pasting a link into Facebook, adding a short description and calling it a day, try Facebook’s Power Editor. While designed primarily for advertisers, all page admins (whether spending ad dollars or not) can add call-to-action buttons to their posts – for free.

To start:

  • Set up an account on,
  • Log in,
  • Click “Power Editor” on the left side,
  • Choose your company page,
  • Click “create post,”
  • Choose the “This post will be published on the Page” option so you get that CTA button for free,
  • Fill in all the details, and
  • Select your call to action.

As an example, Power Editor adds the “learn more” button to content like this:

Facebook Power Editor Example

2. Twitter Tool: TwitShot

If you want to increase Twitter click-throughs, RTs or favorites, HubSpot suggests using images. And that’s why TwitShot is such a great resource.

Just add it to your Google Chrome browser and click the icon whenever you’re reading an article you’d like to share (this includes your own!). Twit Shot then extracts images from those links and adds them to your tweet.

3. Pinterest Tool: Viralwoot

From its inception, Pinterest’s visual platform has always been intriguing for brands (and, considering I spend hours on this thing, I’d vote it’s quite intriguing for consumers, too).

But here’s the conundrum: Brands typically pin during their 8 a.m. to 5 p.m. workday, and most consumers get their pin-binge on over the weekend.

Alas, Viralwoot to the rescue. This free tool lets you schedule pins to get your content in front of audiences when they’re most active. It’s like a Hootsuite for Pinterest, which is why Viralwoot has such a special place in my heart.

4. Instagram Tool: Hyperlapse

More brands are experimenting with eye-catching Instagram content like looping video or cinemagrams.

So, if you want to stand out, you need to ramp up your brand’s Instagram approach with tools like Hyperlapse. This app turns ordinary videos into time lapse masterpieces, which attracts more viewers – both current followers and new – to your content.

Where could you use it? Company outings (think fun initiatives to show happy employees). Client events (the fastest ribbon cutting of all time?).

Yes, it’s a bit outside the box, but with the chaos that is social media in 2015, you’ll rarely engage your audience with inside-the-box thinking.

5. LinkedIn Tool: LinkedIn Publisher

If you spend hours writing a blog post, expand that post’s reach through LinkedIn Publisher.

More often than not, your community on LinkedIn is different than the community that reads your blog. I mean, sure, there’s always overlap. But with LinkedIn Publisher you can reach the 75 percent who don’t read your blog, and, over time, turn them into avid readers.

Note: Before repurposing a post on LinkedIn, make sure you have approval from the publication (if it’s not a blog you own). When I publish my LinkedIn posts, I add the “This post originally appeared on” bit so there’s no confusion.

6. Overall Social Media Tool: Buffer

I’ll admit, I was late to the Buffer game. I’ve always been a Hootsuite-er, but when I was introduced to Buffer through my work on PRSA New Pros, I was flabbergasted.

Basically, you tell Buffer what you want to post (your content, others’ posts, etc.) and it schedules it for you. I believe that’s the closest I’ve come to having my own personal robot.

You can use it to schedule Facebook, Twitter, Google+ and LinkedIn content. So, yeah. Your Buffer robot will have you covered across the big four – at no cost.

As I mentioned last week, there’s no way I covered everything. I have half a zillion bookmarks just for social media tools. But the six tools I mention here have actually made their way beyond the bookmarks folders and onto my Chrome browser bar … and that’s a pretty big honor.

Now it’s your turn. If you have a Chrome browser-bar worthy social media tool, please share!

This post originally appeared on Stephanie Vermillion’s blog, PR State of Mind.


Leave a Comment
  1. La Reina Morena / Apr 6 2015 5:00 pm

    The three Chrome apps I would recommend are
    1.) webcam toy for beautiful selfies – there are plenty filters and fun features
    2.) The Pin it button for my fashionistas who need to save their favorite pictures from online shopping or cool tips from websites with an image
    3.) The Press this button is super helpful to backlink pages and write prompts for future posts.

    Thanks for the post!

    • Stephanie Vermillion / Apr 6 2015 9:37 pm

      Ohh all good additions! Only one I’ve used is the Pin It button, so looking forward to adding some extensions to my list. Thank you for reading!

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