Public relations projects
Brand extension for Dunkin’ Brands: The Dunk Truck; a food and coffee service truck
- Includes strategic planning and budgeting
- Group project for Financial and Strategic Management class, Boston University
Press kit for The Wedding Row Kentucky, a wedding blog website
- Includes pitch letter, press release, FAQ, Feature story, Op-Ed
- Semester-long project for Writing for Media Professionals class, Boston University
Dunkin’ Donuts, communication research project on increasing student-customer base
- Includes literature review, survey, recommendations based on research
- Semester-long group project for Communication Research class, Boston University
Reebok store launch PR, media plan
- Includes strategic PR and media plan to create excitement with customers and media for Reebok store launch
- Group project for Media Relations class, Boston University
